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Valuing Design: Enhancing Corporate Performance through Design Effectiveness

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Marjorie B Platt, Associate Professor, Northeastern University; Julie N. Hertenstein, Associate Professor, Northeastern University; David R Brown


What is the value of design? It's a question that has been addressed in so many ways for so many reasons that readers might look askance at this latest attempt. But they will find this treatment of the question to be very much worth their while. Currentl




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