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Putting a Hard Edge on Soft Values: The Higher Order of Cross-Functional Multidi

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Deanne Beckwith, Research and Design Consultant, Director of Operations, Special Projects, Design Management Institute


For the Netherlands-based Philips Corporation, one person has made a big difference in its cross-functional teams. As described in this analysis by Deanne Beckwith, Stefano Marzano’s “High Design” strategy exploits a staff trained as facilitators to merge




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