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Putting a Hard Edge on Soft Values: The Higher Order of Cross-Functional Multidi

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AUTHOR(S):

Deanne Beckwith, Research and Design Consultant, Director of Operations, Special Projects, Design Management Institute

 

For the Netherlands-based Philips Corporation, one person has made a big difference in its cross-functional teams. As described in this analysis by Deanne Beckwith, Stefano Marzano’s “High Design” strategy exploits a staff trained as facilitators to merge

 

PUBLISHED: 1994

 

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