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Experience Architecture - A Framework for Designing Personalized Customer Intera

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AUTHOR(S):

David Rose, Director, Innovation Center, Viant

 

The foundation of a successful enterprise, as we all know, is the customer relationship. But nurturing that relationship with thousands of diverse customers is easier said than done. And now, as David Rose of Viant Corporation reminds us, such "personaliz

 

PUBLISHED: 2001

 

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