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Brand Perception on the Internet

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Gaston van de Laar, Strategy Director, Claessens Product Consultants; Lianne van den Berg-Weitzel, Research Manager, Claessens Product Consultants


It is probably now safe to say that use of the Internet as a shopping medium will increase exponentially over the next several years. Given that reality, say the authors of this article, it is important to determine the way in which a brand should be comm




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