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Overcoming the Paradox of Personalization: Building Adoption, Loyalty, and Trust

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AUTHOR(S):

David Rubini, Vice President, Product Management, eTour

 

My Yahoo. My Netscape. My eBay. The list goes on and on. It seems that consumers nowadays have a passion to be acknowledged as individual and unique. The problem is, lots of them have a problem with giving out the kind of personal information required in

 

PUBLISHED: 2001

 

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