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Towards the Design Era: The Evolution of the Designer as Functional Interface wi

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AUTHOR(S):

Seth R. Ellis, Assistant Professor of Marketing, University of San Diego

 

Seth Ellis believes that designers will increasingly be called upon to act as integrators, beginning with the earliest stages of the product-development process. Contrasting this scenario with the “engineering era” of the 1970s and the “marketing era” of

 

PUBLISHED: 1994

 

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