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Design Challenges in Multi-Channel Digital Markets

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Description
AUTHOR(S):

Michael Bayler, Co-founder, The e-Value Partnership; David Stoughton, Co-founder, The e-Value Partnership

 

This article begins with a surprising statistic: "A November 2000 report by high-tech consultants Strategy Analytics observes that, by the end of the year, 52 million US homes, or 50 percent of the total, would have an Internet PC, and 6.3 million (6 perc

 

PUBLISHED: 2001

 

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