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“Outside-In” Design: Delivering Real Value to the Customer

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AUTHOR(S):

Hans Bergman, Corporate Design Group, Bell-Northern Research; Tom Winlow, Corporate Design Group, Bell-Northern Research

 

The Telephone Operator Position System—Multipurpose (TOPS MP) is one of Northern Telecom’s most successful products, capturing much of the North American market. Hans Bergman and Tom Winlow believe this is due to an interdisciplinary process that makes us

 

PUBLISHED: 1994

 

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