Print Page   |   Contact Us   |   Your Cart   |   Sign In   |   Join DMI
Site Search
Online Store: DMI Review Article
Main Storefront

Creating the Look of a World Leader

Item Options
Sign in for your pricing!
Price: $5.00
Quantity: *

Reto Ruppeiner, Director, Corporate Identity Management, Novartis International


In March 1996, pharmaceutical giants Ciba and Sandoz announced they would join forces to become a new company named Novartis International. The mega-merger involved a hundred thousand people and more than 60 countries. Ciba and Sandoz shared a hometown-B




DMI Members: To download the pdf of this publication, you need to log in, add it to your shopping cart, and check out. There will be no charge and the link(s) to the pdf(s) will be emailed to you.

Featured Members

Site Search
Membership Software Powered by YourMembership  ::  Legal