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The Evolution of Health Food: Erewhon Bursts the Plain Brown Wrapper

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Charles T Verde, President, U.S. Mills; Cynthia C Davis, Executive Vice President, U.S. Mills; Nicholas Zarkades, Creative Director/Founding Partner, Marketing By Design


Once upon a time, health food meant small stores and products packaged to look as if they were wrapped and packed by hand. The idea was not to look like something you could buy in a traditional grocery store. But that was 30 years ago, and now the typical




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