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Behavior-Based Evaluation of Communication Environments

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Description
AUTHOR(S):

Philip Kunze, Conventions and Exhibits Manager, The Upjohn Company

 

How can an organization exploit design to improve the impact of its communications? With the aspiration of developing a more extensive model for evaluating message management, Phil Kunze has devised an approach that relates the specifics of exhibit design

 

PUBLISHED: 1994

 

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