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Building a brand.comm

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AUTHOR(S):

Lynn Upshaw, Author, The Masterbrand Mandate

 

Welcome to the asylum, is brand strategist Lynn Upshaw's opening statement in this discussion of branding on the Internet. He is referring to a business climate in which more than 50 "dot-coms" have filed for bankruptcy and scores of "click-and-mortars" h

 

PUBLISHED: 2001

 

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