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Brands Aren’t Just Names on Packages!

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AUTHOR(S):

Charles Berger, CEO, The Scotts Company; Karl Speak, President, Beyond Marketing Thought Inc.

 

If we've heard it once, we've heard it a thousand times: It's critical that the CEO should be supportive of the corporate brand. But what's it like to be a CEO with a passion for brands? Charles Berger, CEO of the Scotts Company, a leader in the lawn and

 

PUBLISHED: 2001

 

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