Charles Berger, CEO, The Scotts Company; Karl Speak, President, Beyond Marketing Thought Inc.
If we've heard it once, we've heard it a thousand times: It's critical that the CEO should be supportive of the corporate brand. But what's it like to be a CEO with a passion for brands? Charles Berger, CEO of the Scotts Company, a leader in the lawn and
DMI Members: To download the pdf of this publication, you need to log in, add it to your shopping cart, and check out. There will be no charge and the link(s) to the pdf(s) will be emailed to you.