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Brand Power: Using Design and Strategy to Create the Future

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Description
AUTHOR(S):

Ted Leonhardt, Co-Founder and President, The Leonhardt Group; Bill Faust, CEO, Fitch

 

Brands have always been about creating relationships with customers over time. However, in today's marketplace, brands also function as powerful change agents. Ted Leonhardt, co-founder and president of The Leonhardt Group, a strategy and design firm, and

 

PUBLISHED: 2001

 

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