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Design and competitive edge: A model for design management excellence in Europea

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Description
AUTHOR(S):

Brigitte Borja de Mozota, Matre de Conferences HDR, Universite Paris X Nanterre

 

In an environment of internationalization and quest for quality, the innovation policy in small and medium enterprises (SMEs) is a fundamental subject for their survival. Among the experts helping firms in launching new products, designers are taking on m

 

PUBLISHED: 2002

 

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