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Good Design Is Indeed Good Business

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AUTHOR(S):

Eric Smith, President and CEO, Howe Furniture Corporation

 

With 5 percent of the office-furniture market, Howe Furniture Corporation clearly valued design as an element of its strategy. As competition mounted in the mid-1980s, however, it was clearly time to challenge the status quo. Here, Howe president, Eric Sm

 

PUBLISHED: 1994

 

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