Kenneth Brown, PhD Candidate, Sciences Économiques et de Gestion, Paris X Nanterre; Helwig Schmied, Professor for Technology Management, University Louis Pasteur
of Strasbourg; Jean-Claude Tarondeau, Emeritus Professor for Strategy and Management, ESS
In our world of shortening product life cycles and standardized products, design has become the chief means of differentiating product ranges from those of competitors, creating additional perceived value for customers, and building up a recognizable bran
DMI Members: To download the pdf of this publication, you need to log in, add it to your shopping cart, and check out. There will be no charge and the link(s) to the pdf(s) will be emailed to you.