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Success factors in R&D: A meta-analysis of the empirical literature and derived

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AUTHOR(S):

Kenneth Brown, PhD Candidate, Sciences Économiques et de Gestion, Paris X Nanterre; Helwig Schmied, Professor for Technology Management, University Louis Pasteur of Strasbourg; Jean-Claude Tarondeau, Emeritus Professor for Strategy and Management, ESS

 

In our world of shortening product life cycles and standardized products, design has become the chief means of differentiating product ranges from those of competitors, creating additional perceived value for customers, and building up a recognizable bran

 

PUBLISHED: 2002

 

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