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Can the Benefits of Good Design Be Quantified?

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Description
AUTHOR(S):

Robin Roy, Senior Lecturer, Open University, Britain

 

The British Design Innovation Group is a leader in design-management research. In gathering information from a broad cross-section of companies, one of its goals has been to distill objective data on the benefits and strategic role of design in business.

 

PUBLISHED: 1994

 

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9/25/2016
Cambridge Innovation Walk #DLC16

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