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Building Totems: Metaphor-Making in Product Development

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AUTHOR(S):

Angela Dumas, Director, Centre for Design Managment at the London Business School

 

In the corporate world, design involves many talents and many decisions. In this process, some concerns are addressed explicitly while others, no less important, are only dealt with by implication. To integrate and give full expression to the diversity of

 

PUBLISHED: 1994

 

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