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Integrating Design Throughout the Organization: The First Beacon Awards

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Description
AUTHOR(S):

Patrick Whitney, Professor, Director, Institute of Design at Illinois Institute of Technology; Barry Shimelfarb, Associate, Doblin Group

 

In today’s marketplace, successful companies exploit design as a pervasive strategy for integrating innovation with a range of physiological, cognitive, social, and cultural issues that are also factors in organizational and product-development processes.

 

PUBLISHED: 1994

 

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