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Using modularity to manage the interactions of technical and industrial design

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Description
AUTHOR(S):

Ron Sanchez, Professor of Strategy and Technology Management, IMD

 

Modularity, a design approach familiar to most designers, is now becoming an integral part of mainstream strategic management thinking. Growing numbers of global product firms are now not only adopting modular product designs, but are also adopting new ki

 

PUBLISHED: 2002

 

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