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The Development of Psychological Indexes for Product Design and the Concepts for

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Ding-Bang Luh, Instructor of Industrial Design, National Cheng Kung University at Tainan, Taiwan


With fast-paced change as the context for product development, managers and designers keep close tabs on technological life cycles. As Ding-Bang Luh points out, however, they also need to keep an eye on perceptual life cycles. He identifies four phases in




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