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The core creative concept in branding: A streamlined approach

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AUTHOR(S):

Kim Zarney, President and Creative Director, Zarney Creative

 

Implementing a successful packaging program in today's business environment, says Kim Zarney of Zarney Creative, is a bit like stir-fry cooking: All the ingredients need to be assembled, and the recipe has to be handy, because once the pan is hot, everyth

 

PUBLISHED: 2002

 

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