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Corporate brand and packaging design

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Description
AUTHOR(S):

Jack Vogler, Vice President, Enterprise IG; Susan Nelson, Vice President, Enterprise IG

 

There was a time not so long ago when a brand was simply a name that identified a range of products and promised a certain level of quality. But in this era of corporate mergers and acquisitions, it has become more and more common for one brand to own ano

 

PUBLISHED: 2002

 

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