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When Worlds Collide: Integrated Development with Business and Design Students

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Description
AUTHOR(S):

Paul Rothstein, Professor of Industrial Design, Arizona State University

 

Research has shown that a close collaboration among the marketing, design, engineering, and communications sectors of a company offers great benefit in the product development and design process, and many books and articles extol the virtues of using cros

 

PUBLISHED: 2002

 

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