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Maximizing Designers’ Impact on Market Success through Product Definition

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AUTHOR(S):

Edith Wilson, Director of Corporate Product Definition Program, Hewlett-Packard

 

In Edith Wilson’s analysis, designers in the 1990s face new challenges that make them key players in the critical product-definition stage of high-tech projects. They must help keep the multidisciplined development team focused on customer needs. They mus

 

PUBLISHED: 1993

 

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