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Information Asset Map and Cumulative Concept Translation in Product Development

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Description
AUTHOR(S):

Takahiro Fujimoto, Associate Professor of Business Administration, University of Tokyo

 

Since concept formation is only one phase of a product life cycle, it is vital to understand how this initial creative endeavor relates to other dimensions of the development process, production, marketing, and consumer use. Takahiro Fujimoto presents the

 

PUBLISHED: 1993

 

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