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Toward Design Literacy in American Management: A Strategy for MBA Programs

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AUTHOR(S):

Kathleen Formosa, Associate Chair, Department of Design and Management, Parsons School of Design; Steven Kroeter, Chair, Department of Design and Management, Parsons School of Design

 

Kathleen Formosa and Steven Kroeter, associate chair and chair, respectively, of the department of design and management at Parsons School of Design, in New York, are advocates for making design-in-business a mandatory component of MBA programs. Their rat

 

PUBLISHED: 2002

 

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