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Managing Design: Directions in British Education

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Rachel Davies Cooper, Research Fellow, University College Salford and the University of Salford, Head, Research Unit, Centre for Design Manufacture and Technology, University of Salford, UK


If the long-term objective is to make the management of design a routine aspect of doing business, then education initiatives have to be part of a broader design-management strategy. Rachel Cooper explains how, since the early 1980s, leadership in the aca




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