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Design in Business Education—A Square Peg in a Round World?

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AUTHOR(S):

Thomas Lockwood, Global Brand and Design Strategy Manager, StorageTek

 

Tom Lockwood begins this article with an acknowledgment of the inspiration and leadership of design-minded CEOs in companies such as Chrysler, Starbucks, FedEx, and Target, noting that "it takes a design-smart CEO and senior management team to drive desig

 

PUBLISHED: 2002

 

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