Constantine Andriopoulos, Lecturer in Management Studies, University of Aberdeen; Manto Gotsi, Lecturer in Management, University of Aberdeen
Companies struggling to find a competitive edge in an increasingly commoditized marketplace are often exhorted to "unleash their creativity" and find ways to be more innovative. But nurturing creativity within an organization whose essential mission is to
DMI Members: To download the pdf of this publication, you need to log in, add it to your shopping cart, and check out. There will be no charge and the link(s) to the pdf(s) will be emailed to you.