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Designing for Seismic Change

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AUTHOR(S):

Keith Yamashita, Principal, Stone Yamashita Partners; Tara Bodden, Strategist, Stone Yamashita Partners

 

Confronted with change, some companies prosper while others fail. Why? For a good example of what Yamashita and Bodden mean here by “change”--the kind of change that affects an industry--we need look no further than the advent of the Internet. Consider w

 

PUBLISHED: 2002

 

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