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When Successful Products Prevent Strategic Innovation

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Description
AUTHOR(S):

Peter H. Jones, Principal, Redesign Research

 

Consider this scenario: A company presents an ingenious new product, whose design delights its customers and creates a new market. Interviewed in the trade press, the CEO is asked: What is the secret of your success? Innovation, he or she says—innovation.

 

PUBLISHED: 2002

 

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