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Getting the Right Products to Market: A Study of Product Definition in the Elect

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AUTHOR(S):

Sara L. Beckman, Co-Director of the Management of Technology Program, University of California, Berkeley; David Mowery, Associate Professor of Business and Public Policy, Walter A. Haas School of Business, University of California, Berkeley

 

Since resources are limited and the marketplace can be unforgiving, designing high-tech products “right” the first time is every organization’s objective. David Mowery’s and Sara Beckman’s research into the development processes at such companies as Hewle

 

PUBLISHED: 1993

 

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