Print Page   |   Contact Us   |   Your Cart   |   Sign In   |   Join DMI
Site Search
Online Store: DMI Review Article
Main Storefront

Getting the Right Products to Market: A Study of Product Definition in the Elect

Item Options
Sign in for your pricing!
Price: $5.00
Quantity: *

Sara L. Beckman, Co-Director of the Management of Technology Program, University of California, Berkeley; David Mowery, Associate Professor of Business and Public Policy, Walter A. Haas School of Business, University of California, Berkeley


Since resources are limited and the marketplace can be unforgiving, designing high-tech products “right” the first time is every organization’s objective. David Mowery’s and Sara Beckman’s research into the development processes at such companies as Hewle




DMI Members: To download the pdf of this publication, you need to log in, add it to your shopping cart, and check out. There will be no charge and the link(s) to the pdf(s) will be emailed to you.

Featured Members

Site Search
Membership Software Powered by YourMembership  ::  Legal