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One Voice, One Force: Identity at the USAF

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AUTHOR(S):

Kenneth Cooke, Chief Creative Officer, Siegelgale

 

In 1999, with an eye to improving enlistment and retention, as well as bringing its several “commands” into a more unified whole, the US Air Force initiated a comprehensive re-branding program. Says Kenneth Cooke, executive vice president and creative dir

 

PUBLISHED: 2002

 

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