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Packaging on the Web

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Description
AUTHOR(S):

Edwin Visser, Strategy Director, Partner, TBWA\Designers Company

 

In the last two decades, packaging design for consumer goods has gained the respect of corporate clients, who are realizing that packaging can be a central element in brand identity. Now, asks Edwin Visser, how will the Internet influence this field? Viss

 

PUBLISHED: 2002

 

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