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The New Heart of Your Brand: Transforming Your Business through Customer Experie

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AUTHOR(S):

Carol Moore, Executive Consultant, Marketing and New Technologies, IBM Global Services, EMEA

 

In spite of the drop in the value of technology stocks and the world economic slowdown, corporate IT spending continues to be massive. Companies are taking advantage of all kinds of new technology, especially middleware for customer relationship managemen

 

PUBLISHED: 2002

 

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