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Switching the Buyer to Buying Mode: How New Technology Is Revolutionizing Produc

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John T. Houlihan, Director of Industrial Design Worldwide, Timex


Responding to competitive pressures, Timex asked managers to do without a fifteen-person mockup unit, while speeding product development with no loss of quality. To address this situation, John Houlihan devised a design strategy that integrated CAD and to




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