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By Design: The BlueLight Brand Story

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Description
AUTHOR(S):

Mark Danzig, Vice President and Creative Director, BlueLight.com

 

It was December 1965, and Earl Bartell, a 24-year-old Kmart store manager in Fort Wayne, Indiana, was having a problem unloading some holiday wrapping paper that he had already put on sale. He just didn’t seem to be able to call enough attention to the Ch

 

PUBLISHED: 2002

 

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