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Wise Counsel: A Trinity of Perspectives on the Business Value of Design

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Martin Gierke, Brand Research and Education Manager, Caterpillar Inc.; James G. Hansen, Chairman and Co-founder, Source/Inc.; Raymond Turner, Group Design Director, BAA


Martin Gierke, James G. Hansen, and Raymond Turner are voices of experience. Their backgrounds and the details of their insights are quite distinctive. On the other hand, three similar themes can be found in each person’s message: design is a thoughtful,




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