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Cooperative brands: The importance of customer information for service brands

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Rob Waller, Principal, Enterprise IG Information Design Unit; Judy Delin, Head of Research, Enterprise IG Information Design Unit


Many people think of branding as being about products--tangible things that you can touch and feel. But service brands, such as those in financial services, telecommunications, or utilities, receive less attention, and Enterprise IG’s Rob Waller and Judy




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