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The case for customization

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AUTHOR(S):

Jeannette Hanna, Vice President, Brand Strategy, Spencer Francey Peters

 

Much has been made of the “mass customization” trend ascendant in manufacturing today, but according to Jeannette Hanna of Spencer Francey Peters, communications haven’t kept up. In the purely digital arena, Hanna says, content personalization is relative

 

PUBLISHED: 2003

 

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