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The Culture(s) of Prototyping

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AUTHOR(S):

Michael Schrage, Research Associate, MIT Sloan School Center for Coordination Science and the MIT Media Lab

 

More than simply models, prototypes are, in Michael Schrage’s analysis, indicators of a company’s culture and its ability to innovate. Here, he clarifies the differences between spec-driven and prototype-driven organizations, comments on the purposes of p

 

PUBLISHED: 1993

 

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