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Storytelling through design

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Roger Sametz, President and Founder, Sametz Blackstone Associates; Andrew Maydoney, Vice President, Research and Strategy, Sametz Blackstone Associates


“Once upon a time,” this article begins, “before there were mouse pads, moveable type, or even written languages, there were stories--and storytellers.” Indeed, telling stories works. Stories stick in the mind. Leaders from Jesus to Bill Clinton have know




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