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One Story of New Product Development: What Can We Learn?

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Description
AUTHOR(S):

Cynthia Ingols, Director, Corporate Classrooms

 

In the area of new-product development, the design discussion is traditionally a rich mix of voices and perspectives. In addition to the appropriate blend of talents, Cynthia Ingols’ interest is in exploring the balance of freedom and discipline, ad hoc a

 

PUBLISHED: 1992

 

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