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Product Innovation: Sweeping Away the Obstacles

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AUTHOR(S):

Ranganath Nayak, Senior Vice President, Arthur D. Little, Inc.

 

The global nature of contemporary business adds a new dimension to the search for innovation. Competition can emerge from unforeseen quarters, so a company must be sure that new-product development is both efficient and generates desirable results. Based

 

PUBLISHED: 1992

 

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