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Looking inward: How internal branding and communications affect cultural change

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AUTHOR(S):

Bill Faust, Principal and Strategy Director, Method Integrated Marketing; Beverly Bethge, Principal and Founder, Method Integrated Marketing

 

The authors of this article, both principals for Method Integrated Marketing, a branding and communications firm, begin with the observation that “the number-one complaint we hear with respect to major branding initiatives is their inability to effect rea

 

PUBLISHED: 2003

 

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