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Managing design consulting firms to survive in tough times

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AUTHOR(S):

RitaSue Siegel, Founder, RitaSue Siegel Resources

 

How do successful design firms maintain their primacy in times of economic downturn? What strategies, what attributes do they have in common? What are clients buying? What is the most cost-effective way for firms to market themselves? Should they lower th

 

PUBLISHED: 2003

 

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