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Outside the Guidelines: Behavioral Influences on Design Implementation

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Description
AUTHOR(S):

Robin Aslin, Former European Marketing Communications Program Manager, Digital Equipment Corporation

 

Traditionally, unauthorized modifications to an organization’s design standards have been explained by focusing on external causes, particularly the appropriateness of a design to a culture, market, or customer. Robin Aslin, on the other hand, proposes th

 

PUBLISHED: 1992

 

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