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Design as brokering of languages: Innovation strategies in Italian firms

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AUTHOR(S):

Roberto Verganti, Professor of Management of Innovation and Creativity, Politecnico di Milano

 

In Italy, as in the United States, the role of designer has evolved significantly over the past two decades. Designers are taking on roles that go beyond the function of stylist and ergonomics expert to encompass product and process engineering, brand des

 

PUBLISHED: 2003

 

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